Have you ever ended up on a website on your smartphone that doesn’t quite look right? In order to read the text and click the buttons you have to zoom in? The reason for this is because you are seeing a version of the website that was designed for desk-top computers, not for the mobile devise you are using.
Companies who want to attract mobile users need to ensure that their website has a mobile responsive design. Your site will automatically resize itself when a mobile users comes to the site. With a mobile responsive website the device your customers are using will automatically adjust according to the devices screen size, ensuring that your customers have a great first impression when they find you online.