Why should a Small Business Have a Blog?
The main reason why it is a good idea for a small business to have a blog is because
it is a great way to stay ahead of your competition. Blogs are constantly
being read and looked at, but currently not a lot of individuals want to put forth
the effort to create the content that people are looking to read. According
to Jakob Nielson, 90% of online users are "lurkers" or users who visit
online communities but don't contribute anything to them. 9% of users contribute
from time to time, and only 1% are active contributors. By putting yourself in that
1%, you are able to reach the 90% of individuals who are looking for your product/service.
Research by OTX Research on behalf of DEI Worldwide shows that 70% of consumers
have visited a social media website (such as a blog or message board) in order
to get information about a company, brand, or product. The survey also
showed that these people who were searching for information on social media sites
were likely to 'spread the word'. This survey showed that more than
1/3 of customers have passed along the information they found online. Out
of those people, 60% used Social Media sites to pass along the information.
Imprezzio Marketing’s Blogging Services:
At Imprezzio Marketing, we help small businesses with their blogs. We realize that
it is important to have a blog that provides useful information for prospective
clients. It is equally important to make sure the blog is set up in a way that will
improve the company’s website position on the major search engines. This service
usually works best along with the one of our
Search Engine Promotion packages or
Local Search Engine Optimization packages. For more information, contact
your Imprezzio Marketing representative at 1-866-430-0457.