What is Website Search Engine Promotion?
Search Engine Promotion is the process of making sure your website can be found
when people are searching for your product or service on a search engine such as
Google, Yahoo, or MSN. Making sure your company’s website is visible is very important
since more than 90% of search referrals are from the first page of search engine
results.
Does Search Engine Promotion Really Work?
According to research done by Webvisible and Nielsen, these are the top sources
that consumers use to search for local information:
- 82% use search engines
- 57% use Yellow Pages directories
- 53% use local newspapers
- 49% use Internet Yellow Pages
- 49% use TV
- 38% use direct mail
- 32% use White Pages directories
When compared with 2 years ago, the % for search engines and email newsletters increased
and the % for newspapers, magazines, and radio decreased.
Is Positioning on Search Engines Important?
According to a study conducted at Cornell University,
80% of all clicks are designated to the top 3 listings. 98% of the contestants clicked
on a website located on the first page of the search engine's results.