Using Directory Submission for Local Online Marketing
These days consumers are going online to find local businesses that they wish to
contact. A report called “Say Goodbye to Yellow Pages” done in July 2008 by Borrell
Associates estimated that the Yellow Pages industry will lose 38.9% of its revenue
over the next five years because smaller businesses are focusing more on online
marketing.
As users are migrating online, it is crucial to make sure that your business can
be found on every popular local online directory. Since there are so many of these
directories out there, Imprezzio Marketing carefully selects the ones with the highest
traffic so that your business listing will be found frequently. Also, we select
online directories that will show up on search engines when users enter in local
search terms. For example, if someone types in "San Antonio insurance" on Google
and your website does not currently pull up on the first page, there are probably
several online directories that do show up there. By getting listed on these directories,
it increases your chance of being found.
For more details about this program, please contact your Imprezzio Marketing representative
at 1-866-430-0457.