What Do Consumers Look at When Choosing a Local Business?
According to a study done by TMP Directional Marketing, users found these to be
the top factors when choosing a local business (listed from most important to least
important):
- Business Location
- Most Familiar Business
- First Business in Results List
- Customer Reviews/Ratings of the Business
- Businesses with Yellow Pages print ads
- Bolded or Highlighted Businesses.
Although many people use the internet to find contact information for a local business,
it doesn’t mean they always contact that business via the internet. The study showed
that after finding a local business, 39% of customers contacted the business over
the phone, 32% of customers visited the business in person, and 12% contacted the
business online.
In order to make sure your business meets the criteria above, it is important to
make sure your website shows up in the local sections of Google, Yahoo, and MSN.
After your business is listed, it is very important to make sure you have your clients
write reviews about their experience with you. Imprezzio Marketing’s
Search Engine Promotion packages include free submissions to the local sections
of the search engines because we realize that this is a very important place for
your small business to appear.
Note: Although ranking is not the number one factor for being chosen, it is
important to make sure your listing is on the first page, otherwise it will most
likely not be considered at all! Our
Search Engine Promotion packages offer a first-page placement guarantee
so that you can always be one step ahead of your competition.