How does Internet Marketing Differ From Traditional Marketing?
Problems with Traditional Media Marketing
Everyone knows what traditional marketing is. It’s the annoying TV ads that show
up when you’re trying to watch your favorite show. It’s the billboard ads that steal
your attention when you’re supposed to be focusing on your driving. Or it’s the
loads of junk mail that you throw out every day in your trash can.
The main key to traditional marketing is making a humorous, or somewhat interesting
advertisement that will be good enough to catch the consumer’s attention, since
he’d clearly rather be doing something else. He wasn’t thinking about your product
before you mentioned it to him, and he definitely wasn’t trying to research how
your product works.
The response to this is described by Dave Evans on page 12 of Social Media Marketing: An Hour A Day:
"Consumers feel overwhelmed by intrusive, irrelevant ads. The result:
a backlash against advertising - manifesting itself in the growing popularity of
do-not-call lists, spam filters, online ad blockers, and ad skipping on digital
video recorders (DVRs). Marketing campaigns of the future must facilitate
consumers' cross-channel search for information, going beyond the brand promises
made in traditional advertising."
How is Internet Marketing any Different?
The good news, is that internet marketing can be very different. There are traditional
forms of internet advertising such as pop-ups and banner advertisements, but these
are not the forms of advertising that Imprezzio Marketing endorses or promotes.
Instead, we recommend that you take a non-traditional approach to advertising and
make sure that when consumers are actually looking for your product, there is no
way that they won’t find it. Although that concept sounds very basic, research by
Webvisible and Nielsen published in January 2009 shows that only 44% of small
businesses have a website.
One of the most effective types of internet marketing is
Search Engine Promotion or
Search Engine Optimization. These types of marketing are aimed to make
your website visible on the major search engine when someone is searching for your
product or service. For example, if someone types in “Denver CO Insurance” into
Google, it’s pretty clear that this individual is looking for an insurance company
that serves the Denver, CO area. If your business is located there, you want to
make sure the user can see you.
Another effective method is
maintaining a blog. This way if someone is searching the internet for answers
to a specific question or topic, they can find articles that you have written about
it. For example, if you own an insurance agency and you write an article about how
much the average person in Texas pays for car insurance, someone searching on Yahoo
could type in “how much does car insurance cost in Texas” and stumble upon your
article.
For more details on any of these products, please contact an Imprezzio Marketing
consultant today at 1-866-430-0457.