Are Facebook’s Social Ads Effective?
According to research from the Participatory Marketing Network and Pace University’s Lubin School of Business, 84% of Millennials (individuals born between 1977 and 2000) notice the advertisements displayed on Social Networks, however only 19% find them relevant and 36% claim to never click on them. Other studies are saying that social network display/banner ads are less effective than other internet advertising avenues.
How Should I Market my Business on Facebook?
Social networks seem to be a very useful source of marketing when it comes to fan pages or brand pages. Facebook allows companies to have a page for their business which is very similar to an individual’s profile. The research referenced above also indicated that 62% of Millennials have visited a brand or fan page and 48% of them joined the page. On Facebook, in particular, a user can become a “fan” of a business which allows the business to send them updates regarding new developments of their business.
In the survey, Millennials said that the following factors influenced their decision to join a company’s page:
- Getting news or product updates (67%)
- Having access to promotions (64%)
- Viewing or downloading music or videos (41%)
- Submitting Opinions (36%)
- Connecting with other consumers (33%)
Our Facebook Marketing Services:
Imprezzio Marketing currently helps small businesses get started with their Facebook Marketing. Call one of our sales reps at 1-866-430-0457 for any questions or inquiries regarding this product.